4. Target Audience

The demographics of the audience that my magazine is aimed at are both male and female, from ages 14 – 30. The language used in my magazine is informal but not as far as slang words as it is aimed at an educated class of people, some who are in their 20s and I didn’t want to make the magazine seem to just be aimed at younger adults and teenagers. I aim to make the magazine aimed at all races of people but as the people in the image on my front cover are white British that is the majority of my audience. The social status of my magazine would range from C1 – D, as the people in these categories are the people I think are most likely to buy this mid market magazine. My audience will also be mainstreamers from anywhere across the UK as the Chart appeals all over the country but mainly in urban areas from towns and cities.
The type of sub-cultural identity the audience I’m aiming at would fall under would be a range of Punks, Indies, R&B fans and many other fans of different types of music. The band on the front cover are an Indie band as this was one of the most popular choices from the questionnaire results but the magazine would be aimed at many different genres.
My target audience is both sexes between the ages of 14 - 30. As they are between this age group a vast majority of them will be unemployed and in education or studying. The readers buy the magazine on a weekly basis to keep up to date with the current UK chart. A small amount keeps the magazine as reference in future. Many of the readers visit the website or buy the magazine after reading a copy from elsewhere. Readers like to get involved in the magazine with write in’s, competitions and questionnaires online. Many readers like going to live gigs and like to know the updates of tours and festivals. They also like the latest update on the lives of celebrities and how their careers are going so I included interviews and columns about different celebrities they may be interested in. the readers of my magazine spend an average of £250 year on magazines and lives gigs. The readers like to buy cosmetics and electronic products such as DVD’s, CD’s and ipod’s as these sorts of adverts would be inside the magazine.